Facebook now allows advertisers to track people who visit their sites

Facebook has launched several new features that help businesses track audience . Audience Coustum now allows businesses to deliver messages to people who have visited their sites , or those who have used them in the phone application . This feature is made ​​possible only for some users , and is presented for the first time in October . The company has promised that the next months will be possible throughout the world .

Here's how it works . A business decides to so-called '' Facebook '' remarketing pixel on their site or mobile applications on Facebook , and then creates Custom Audience , based on actions that people perform when visiting their sites or applications on the phone . Once this phase ends , businesses can send ads to these users .

You can see on the left a new audience of customers . On the right is an example of how advertisers have created an ad and have posted on the page , and takes readers to their site . Advertisers have the option to choose from five buttons : Shop Now , lernia More , Sign Up , Book Now or Download .

1 - A travel agency can use Custom Audience to reach a group of people who have visited their site , but have not made ​​a reservation . They make such an offer : Check back to our site to take advantage of 10 % discount on your booking .

2 - The same thing can happen even to a small business , which after install SDK in Facebook or a third party application on the phone, it can encourage users to buy items registered on their website.